Women's Wear Daily Archive [1]

The Women's Wear Daily Archive is the only digitized source of the backfile of Women's Wear Daily (also known as WWD), widely considered the ‘Wall St Journal' of the fashion industry.  From the first issue in 1910 to the present year, Women's Wear Daily Archive preserves one of the industry's most influential reads, tracing day-to-day news, opinion, and socio-economic trends, from runway reports to beauty product reviews.

WWD is a unique record of the twentieth century US and international fashion and beauty business. Key moments in the history of the industry, as well as major designers, brands, retailers and advertisers are all covered in this publication of record.

Coverage of the Archive:

• Retail business
• Fashion history
• Popular culture
• Gender studies
• Marketing and advertising